Join us in Mac's Backs-Books On Coventry's basement as we discuss "Motivational Methods for Vegan Advocacy: A Clinical Psychology Perspective" by Casey Taft, PhD.

How can we as animal advocates best help nonhuman animals? This is a question that gets thrown around and debated passionately among those who care deeply about animals. Many fall within different "camps," claiming that their particular approach is more "effective" despite a lack of any meaningful or peer-reviewed scientific study. Often, claims of effectiveness are not grounded in any particular theory of behavioral change and may actually run counter to the clinical and scientific literatures about how change occurs for other behaviors. Motivational Methods for Vegan Advocacy applies principles and methods from the field of clinical psychology to enhance the potential impact of the animal advocacy efforts of individuals and groups. This work is based on the premise that animal advocates are the change-makers and will help determine whether this movement succeeds or fails. Fortunately, there are tried and tested models and strategies that have been shown to help create true, internal, long-standing behavioral change for a range of problem behaviors that include unnecessary violence. Taft discusses these methods and illustrates how they can best be applied in preventing the needless harm inflicted upon animals.

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Special announcement!

Author, Casey Taft, will be joining our discussion via a Facebook "BeLive" event from 7:30-8:30pm! It's similar to Skype but will broadcast Live on Facebook so others can view the discussion.

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Mac's is offering a 20% discount on our book selection! Be sure to mention that you're with our book club to receive the discount.

Mac's Backs on Coventry is a local independent bookstore which has a large selection of vegan-focused books and also hosts the Cleveland VegFest Marketplace bookstore.

If purchasing through Amazon, a percentage of the sale goes to Cleveland Animal Rights Alliance when you use AmazonSmile: https://smile.amazon.com/ch/27-3065720

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Cleveland Vegan Book Club features books on various aspects of veganism including health, ethics, environmental issues, social justice, etc.

Join us for some consciousness-raising discussion and a great opportunity to network and build community with others who care about animals, ecology, healthy eating and social justice!